Pay Per Click (PPC) refers to to the ads that appear within and alongside organic listings on a search engine results page (SERP). The cost for having ads appear on a SERP is based upon two things: cost-per-click (CPC) and keywords. The CPC is determined by the cost of individual keywords, which exist as part of a larger bidding system. Some keywords are more expensive than other, which is why PPC keyword research is essential for identifying certain target keywords.
PPC being part of our services, we understand how vital the roles pay per click ads can play in search engine marketing. Our PPC experts provide wide-ranging PPC services as part of ongoing Internet advertising. Some of our PPC strategies include the creation and optimization of ads, management of your daily ad budget, analytics analysis and monthly reporting.
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