Period: June – July 2018
Client: Vconnect Global Services LTD
Subject: Working With Vconnect Market – Be There Campaign
Vconnect transitioned from just being the largest business directory in Nigerian and Africa where individuals and businesses go to get information about whoever that want to become a platform bringing Professionals (Home and Office Cleaners, Beauty Experts, Artisans etc) and users who need their services together by tweaking their platform to accommodate the traffic, enable users to state what they are looking for, peering them with VERIFIED Professional and also enable users to review the works done.
Our Task Was
Build a community of target audiences (users and businesses) on social media with actively engage and then drive them to take specific actions on the website. Also, Develop a list of social media Influencer and manage them to get more traction, traffic, and result for the campaign.
What We’ve Done
- Carried out a survey on what resonated with the target audience and developed a content strategy that resonated with the target audience using the soft messages of the brand and these include social contents for web and mobile.
- We implemented a fan acquisition campaign with the aim of growing the Vconnect Instagram fan base organically, driving engagement and creating awareness for the Vconnect Market – Be There Campaign.
- Facebook, Instagram & Twitter were the major instruments used to drive the fan acquisition campaign.
- The digital media tools behind the campaign comprised of Facebook/Instagram ads, Twitter Promotions, Google display ads, and Google search ads. All on the desktop and mobile platforms.
- We commisioned Laura Ikeji, Naija Brand Chick, Jagaban of Instagram – Hustlersquare, Triciabiz and a lot of other business influencers for the campaign.
- The Vconnect Market – Be There Campaign got over 400million impression
- Over 40% of organic social media growth within 2 months was achieved
- An overall increase in Vconnect social visibility and engagement across all platform from less than 0% to 5%.