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About Project

Period: Dec 2016 – April 2017

Client: Pumoh Exclusive Online Limited

Subject: Working with Betabids

Betabids opened in January 2017 with the sole aim of driving sales using auction and bidding method. Thus, needed an agency that understands the digital terrain and can execute campaigns to achieve the organizational goals.

Our Task Was

Build brand awareness, drive traffic to the site and most importantly, drive active participation on the Betabids website.

What We Did

  • Carried out a survey on what resonated with the target audience and developed a content strategy that resonated with the target audience and these include social contents for web and mobile.
  • We implemented a fan acquisition campaign with the aim of growing the Betabids Facebook fan base, driving engagement and creating awareness for Betabids brand.
  • Facebook, Instagram media were the major instrument used to drive the fan acquisition campaign.
  • The digital media tools behind the campaign comprised of Facebook/Instagram ads, Twitter Promotions, Google display ads and Google search ads. All on the desktop and mobile platforms.

Result

  • Betabids brand got over 30milion impression within 1 month
  • Over 1,500 Registration
  • Over 10% active participation in seeing and consideration period
  • An overall increase in Betabids’s visibility share across all platform.