“Sometimes the questions are complicated and the answers are simple.”

– Dr. Seuss

Technical SEO Audit Solutions

An SEO Audit asks and answers a large number of questions about your website, such as:
  • How well the site works on mobile devices since so many people are now browsing with phones and tablets
  • How easy is it for search engines to crawl and index the pages of your site?
  • Does the site URLs are structured in a search friendly manner that avoids having the same content at more than one URL?
  • Are there duplicated content or pages which may affect how your shows in search results?
  • Whether Schema.org vocabulary is used to define what data appear to help search engines understand what those pages are about?
  • Is the Site showing well in Bing and Google search results with site links and an engaging and informative knowledge panel?
  • If the site has a bricks-n-mortar location does it appear in local search results at the search engines?
  • What best practices should be followed when creating or updating the content on your site?
  • How might the structure of the site be impacting the rankings of pages on the site
  • What’s the best way to organize the content on your pages for your intended audiences?
  • What improvements to pages on the site can improve the experience of visitors, such as Page Speed changes?

Included in a Technical SEO Audit are practical and specific recommendations to improve the quality of your website, and information on best practices from an SEO stance.

A Technical SEO Audit may include a review of these aspects of a site, including what is working well, and what might need more work:

SEO Audit Executive Summary

Site Architecture

  • Canonical URLs (Best Page Addresses)
  • Domain Access
  • Links Home
  • Capitalization in URLs
  • Print Versions Duplicates
  • Canonical Link Elements
  • Rel Prev/Next Link (Pagination) Elements
  • Internal Redirects and Broken Links
  • Robots.txt File
  • Meta robots noindex/nofollow
  • Category/Site Structure (URLs and Information Architecture)
  • Choosing File Names
  • Custom Error Page
  • HTML Sitemap
  • XML Sitemap

Technical/Server Issues

  • Mobile Friendly Pages
  • Search Friendly Links
  • External Links
  • Duplicate Content
  • Java Script
  • Dynamic Pages
  • Page Load Times
  • Cookies

HTML Use/Analysis

  • Title Elements
  • Meta Description Elements
  • Heading Elements
  • Image Optimization
  • Anchor Text
  • Schema and Markup Structured Data Usage
  • Sitelinks and deep links
  • Knowledge panels