Pay Per Click Advertising - PPC

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“Sometimes the questions are complicated and the answers are simple.”

– Dr. Seuss

Pay Per Click Advertising

Pay Per Click Advertising (PPC) refers to to the ads that appear within and alongside organic listings on a search engine results page (SERP). The cost for having ads appear on a SERP is based upon two things: cost-per-click (CPC) and keywords. The CPC is determined by the cost of individual keywords, which exist as part of a larger bidding system. Some keywords are more expensive than other, which is why PPC keyword research is essential for identifying certain target keywords.

PPC being part of our services, we understand how vital the roles pay per click ads can play in search engine marketing. Our PPC experts provide wide-ranging PPC services which include and not limited to LinkedIn Advert, Google Adverts, Facebook Adverts, Twitter Adverts and BBM Adverts, as part of ongoing Internet advertising. Some of our PPC strategies include the creation and optimization of ads, management of your daily ad budget, analytics analysis and monthly reporting.

Main Benefits

  • Rank high in search engines such as Google, Bing etc.
  • Drive traffic to your e-commerce, news or company website.
  • Website audit and re-structuring to be in compliance with search engine’s standard.

What You’ll Get

Complete Competitor Analysis

Completing a market analysis of your service areas and industry, Finding local competitors currently outranking you on the web for your services, Analyzing search terms, monthly search volumes, and more in your market

Data-Driven Ads

Researching keywords to find what and how your customers are searching for your services, Creating copy for high-performing ads, Split-testing ad copy, Conducting competitor research on ad copy.

PPC Campaign Tracking

Tracking average positions by the campaign, Tracking click-through-rate, Tracking cost-per-click, Tracking leads, calls, sales, and revenue from the campaign.

Your PPC Campaign Management

Managing and tweaking bids for each campaign, Monitoring keyword search queries and adjusting bidding, Monitoring the average position, click-through-rate, and cost-per-click, And more optimizations for campaign improvement

Services Beyond Paid Search Campigns

Landing page optimization, Display advertisement campaign, Retargeted ads and remarketing campaigns, LinkedIn advertising campaigns, Paid social media marketing campaigns.

Case Studies

UBC365 Sports Betting Company - Pay Per Click Advertising

UBC365 Sports Betting

CIAPS - Pay Per Click Advertising

CIAPS Fact Track

Accessories2Die4 - Pay Per Click Advertising


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