3 Free Books on Social Media Marketing, Content Marketing and Online PR That Will Help You Sharpen Your Skills.
Digital Marketing School #1 – THE DAWN OF A NEW AGE OF MARKETING
Content marketing has moved from being a buzz-word to being an important part of digital marketing. Brands in Nigeria and indeed the whole of Africa are beginning to see the importance of this tactic and are keying into it with gusto.
For every marketer interested in content marketing, this book is a must-read. It charts the course of the emergence of content marketing to the stage it is in the African continent. It also gives a step-to-step guide on how to delve into it successfully.
Download for free: The Dawn of a New Age of Marketing
Digital Marketing School #2 – The Complete Guide to Hashtag Marketing
This guide is a must-read for community managers. The hashtag has evolved from being used only on twitter to being used on almost every other social network. Whether you are a novice to the character or you already know a thing or two, this guide will come in handy to help you effectively man-oeuvre your way through the important social networks using the hashtag.
Guide Break-down in Chapter
- The Hashtag is born.
- Hashtag for Marketers
- Hashtag marketing by Network
- Three Hashtag Marketing Tricks
- Choosing and Using a Hashtag.
- Free Hashtag Tracking Tools
Download for free: The Complete Guide to Hashtag Marketing
Digital Marketing School #3 – The Rules of PR & Corporate Communications in the Digital Age
PR practitioners are sometimes accused of not being able to effectively make the move from traditional media to digital media. I think that is debatable. Whichever the case, here’s a book that will prove helpful to both people who are already getting a hang of PR in the digital age and those who are just starting out.
E-book Break-Down in Chapters
- ONE: New Rules, New Strategies
- TWO: Online Crisis Management
- THREE: Online Reputation Monitoring
- FOUR: The New Type of Corporate Communications Character.
Download for Free: The Rules of PR and Corporate Communications in the Digital Age.