12 Cardinal Rules of Choosing & Using Hashtag BE SENSITIVE: Perhaps the greatest crime of Kenneth Cole’s post was the insensitivity per ignorance displayed. Same with the campaign team for President Goodluck Jonathan who came up with the hashtag: #bringbackjonathan. They were trying to key into the world wide campaign #bringbackourgirls. People, worldwide, found this…

ROI Social Media

Calculating ROI

Calculating Social Media Marketing ROI: The Goals   Some weeks back I wrote about the process of calculating the ROI of Social Media Marketing. I noted that an important part of this process is setting goals. Truth be told, setting goals may be the hardest part of measuring ROI.However, it is most likely the important.…

E-book on Digital PR and Corporate Communications

Digital PR

Online Reputation Management: What to Do When Trouble Comes   An excerpt from the e-book The Rules of PR and Corporate Communications in the Digital Age. Download complete E-book for free   WHEN TO RING THE ALARM. A key part of online reputation wisdom is to know when a poten- ial crisis is brewing. I…

Content Marketing Tips

Content Marketing II

Content Marketing: Eight Quick Tips that Will Turn You to a Rock-Star Digital Marketer.   Content Marketing has moved from being a buzz-word to being a key part of every marketing strategy. The question is no more- “should we do it?”, its now “how can we do it right”. This short video will help you…