3 Free Books on Social Media Marketing, Content Marketing and Online PR That Will Help You Sharpen Your Skills.
THE DAWN OF A NEW AGE OF MARKETING
Content marketing has moved from being a buzz-word to being an important part of digital marketing (link). Brands in Nigeria and indeed the whole of Africa are beginning to see the importance of this tactic and are keying into it with gusto.
For every marketer interested in content marketing, this book is a must-read. It charts the course of the emergence of content marketing to the stage it is in the African continent. It also gives a step-to-step guide on how to delve into it successfully.
Download for free: The Dawn of a New Age of Marketing
THE COMPLETE GUIDE TO HASHTAG MARKETING
This guide is a must read for community managers. The hashtag has evolved from being used only on twitter to being useful on almost every other social network. Whether you are a novice to the character or you already know a thing or two, this guide will come in handy to help you effectively man-oeuvre your way through the important social networks using the hashtag.
CHAPTER ONE: The Hashtag is born.
CHAPTER TWO: Hashtag for Marketers
CHAPTER THREE: Hashtag marketing by Network
CHAPTER FOUR: Three Hashtag Marketing Tricks
CHAPTER FIVE: Choosing and Using a Hashtag.
CHAPTER SIX: Free Hashtag Tracking Tools
Download for free: The Complete Guide to Hashtag Marketing
THE RULES OF PR AND CORPORATE COMMUNICATIONS IN THE DIGITAL AGE
PR practitioners are sometimes accused of not being able to effectively make the move from traditional media to digital media. I think that is debatable. Whichever the case, here’s a book that will prove helpful to both people who are already getting a hang of PR in the digital age and those who are just starting out.
CHAPTER ONE: New Rules, New Strategies
CHAPTER TWO: Online Crisis Management
CHAPTER THREE: Online Reputation Monitoring
CHAPTER FOUR: The New Type of Corporate Communications Character.
Download for Free: The Rules of PR and Corporate Communications in the digital Age.